Fitbit and the American Cancer Society® “Band” Together to Fight Breast Cancer


In honor of National Breast Cancer Awareness Month, Fitbit,
the market leader in the fast-growing Connected Health and Fitness
category, today unveils a new pink Fitbit Flex wristband and announces a
partnership with the American
Cancer Society
®. Throughout October, Fitbit will raise awareness and
funds in the fight against breast cancer by contributing $10 to the
American Cancer Society for every pink
wristband sold.* Together, Fitbit and the Society are taking
steps to finish the fight against breast cancer.

Breast cancer is the most frequently diagnosed cancer in women in the
U.S. and a leading cause of cancer-related deaths. The American Cancer
Society works to save lives by helping individuals get well and stay
well, by finding cures and fighting back.

“Leading a physically active lifestyle is a great way to help reduce
your risk of breast cancer,” said Colleen Doyle, MS, RD, Director of
nutrition and physical activity for the American Cancer Society. “We’re
excited to work with Fitbit to help educate people that small, everyday
changes can add up to big rewards.”

Fitbit designs products and experiences that track everyday health and
fitness, empowering and inspiring people to lead healthier, more active
lives. Like the American Cancer Society, Fitbit is fighting back too,
offering an exclusive color for consumers to show their support for a
special cause, with proceeds going to help the Society finish the fight
against the disease. The pink
joins Flex’s stylish colors – Black, Slate, Teal, Navy and
Tangerine;** Pink Flex is the latest way to stay fit, match your style and
help fight breast cancer, one step at a time.

Fitbit Flex features and benefits include:

  • Know your stats: Tracks steps taken, distance travelled,
    calories burned, active minutes and sleep quality; five bright LED
    indicator lights show how close you are to reaching your daily goal,
    providing instant gratification and continued motivation
  • Flexible design: Slim and flexible—Flex’s stylish design helps
    make fitness part of your everyday lifestyle; plus it’s water
    resistant so you can wear it 24/7—in the shower, while swimming and
    during the sweatiest of workouts, like an American Cancer Society
    Making Strides Against Breast Cancer® walk
  • Constant motivation: Tap into Fitbit’s rich mobile
    and online tools
    including activity charts, leaderboards, badges
    and more; connect with family and friends for personal encouragement
    and inspiration
  • One of a kind syncing: Flex is the first and only wristband
    tracker to sync wirelessly and automatically to mobile devices and
    computers (with Bluetooth 4.0) so you can effortlessly check your
    stats on the go

*The new Pink Flex ($99.95) is available
exclusively in Apple stores and on
. It is a complete
Fitbit Flex wristband product that includes a tracker, a Pink band, a
charger and a wireless sync dongle.

**Users can purchase Fitbit Flex accessory bands in all five colors
(Black, Slate, Teal, Tangerine or Navy) for $14.95 each, or in accessory
(Teal, Tangerine, Navy) for $29.95 on

About Fitbit

Fitbit designs products and experiences that track everyday health and
fitness, empowering and inspiring people to lead healthier, more active
lives. As the leader in the fast-growing Connected Health Fitness
category, Fitbit’s diverse line of award-winning products includes the
Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as
well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more
than 20,000 North American retail stores and sold internationally in
more than 17 countries across Asia and Europe. Headquartered in San
Francisco, Fitbit is privately held and funded by Foundry Group,
Qualcomm Ventures, SAP Ventures, Softbank Capital, SoftTech VC and True

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